CORE VALUERealizing Positive Influence: Where There is Chinese, There Shall be Hsin Tung Yang

Jackson Mai, Chairman of Hsin Tung Yang
Jackson Mai, Chairman of Hsin Tung Yang

As we enter the 21st century, the world is faced with even more challenges to sustainable development. Climate change, low-carbon energy and restrictions on water consumption have become risks and opportunities that enterprises cannot overlook, and all sectors are adopting action plans to respond to the United Nations' Sustainable Development Goals (SDGs). In the food and retail channel business, where any small change could lead to a major butterfly effect, it is a company's mission and responsibility to strengthen the supervision mechanism over supply chain management, and to protect the food safety and customers' rights and interests.

Upholding the vision of "Where There is Chinese, There Shall Be Hsin Tung Yang" since being founded in 1967, we have gradually formed a comprehensive value chain that encompasses food production, in-store and online sales, as well as presence at highway service areas and airport shops, through diversified development strategies. In addition, we are actively developing domestic and overseas channels, and currently we have 74 sites offering direct sales in Taiwan, and over 30,000 retail locations worldwide. In addition, on top of continuing to strengthen our own operations and management, Hsin Tung Yang also closely works with government agencies in regards to food safety management issues. We are the first food business to enforce both the "traceable agricultural product (TAP)" and "processed food traceability" in Taiwan. Through introducing sound management and systems at each link of the value chain, Hsin Tung Yang has safely dodged food safety hazards in Taiwan throughout the years. We have stayed true to our roots for more than fifty years, and continue to bring the most trustworthy delicacies and the best experiences to all consumers.

By upholding the vision of "giving back to the society" from our Founder, Mr. Mai, Hsin-Fu, while continuously enhancing product and service qualities, Hsin Tung Yang is also dedicated to social engagement. Mai's Hsin Tung Yang Foundation, founded in 1984, uses the Company's core businesses toward long-term commitment and advocacy for issues including local development, talent empowerment, the right to education, and caring for the disadvantaged groups. With the collective efforts of all Hsin Tung Yang staff, we have demonstrated our positive social impacts by cumulatively reaching out to over 10,000 individuals in each year through planning and organizing social engagement activities and projects.

In prospect of the future, Hsin Tung Yang will continue to uphold our management philosophies of "Integrity, Creativity, Agility, and Sustainability" and to promote corporate sustainable development in line with the SDGs. We will continue to fulfill our corporate social responsibilities, and by conveying our brand values of " Taste of Gourmet, Taste of Class, Taste of Love" we will bring the business philosophy of sustainable development throughout the world.

Chairman sign
Jackson Mai, Chairman of Hsin Tung Yang
Jackson Mai, Chairman of Hsin Tung Yang