Action Plan I: Industry-academic Cooperation

To bridge the gap between theory and practice in the food and catering industry and to assist students from related departments to accumulate more hands-on experiences, Hsin Tung Yang's highway service areas and stores have been offering internship opportunities to college and university students through industry-academic cooperation and external internship programs since 1999. These opportunities allow students from marketing, distribution, business administration, and restaurant and food and beverage services departments to gain practical knowledge and to apply theory to practice, as well as to gain workplace experiences and skills. For the past twenty years, Hsin Tung Yang has collaborated with and trained 456 students from seven academic institutions including Chung Shan Industrial & Commercial School, National Pingtung University, and Jingwen University of Science and Technology.

Besides receiving scholarships for outstanding performance or full attendance based on the cooperation plans, top-performing students can also join Hsin Tung Yang after graduation, and their internship experiences can also be counted toward their seniority at the Company. In 2019, there were 28 new students who joined our cooperation program. In the future, Hsin Tung Yang will continue to participate in related programs and to assist students to join and to adapt to the workforce, as well as to contribute toward talent development for the food industry.

Action Plan II: Diverse Arts and Creative Competitions

Hsin Tung Yang has also encouraged young people and students to think outside the box, to gain hands-on experiences in diverse artistic skills and to compete for exposure by organizing diverse competitions including design, photography and magic. At the same time, the competitions also help to promote talent development in the arts and cultural industry.

Green Design Competition

To respond to energy-saving and carbon reduction trends and to conserve environmental energy, as well as to encourage university and college students to come up with creative designs, a "Green Design" eco bag competition was organized by Mai's Hsin Tung Yang Foundation in April 2018. Founded on the conception of green packaging, the purpose of the competition was to encourage students to use creativity and innovative mind-set to infuse a variety of recycled elements and packaging in order to create a more environmentally-friendly packaging. We began accepting submissions for 60 days beginning in mid-April and received 500 creative submissions, and after preliminaries and finals, the winning entries were announced by the Foundation in August. The winner received NT$75,000 in scholarships and a NT$15,000 voucher. On top of gaining experiences in external competitions and building their portfolios, the participating students also gained more in-depth knowledge about sustainability. In addition, the submissions for creative eco bags could also be used as references for designing Hsin Tung Yang's green packaging in the future.

10th HTY Magic, Taiwan's Largest Magic Competition

Besides providing a rest stop for road users, the highway service areas also offer various services that help road users to perceive a sense of art and culture. To encourage developments of the magic industry, Hsin Tung Yang's Qingshui service area has been organizing the "HTY Magic" competition for 10 consecutive years. On top of providing a platform for top magicians in Taiwan to compete against one another and to strive to achieve international standards, the competition also brings a very different, magical experience for the road users. The 2019 HTY Magic was expanded to become a three-day event with a grand prize of NT$300,000, setting a new record in Taiwan's magic industry. The 10 contestant teams hailed from Taiwan, Hong Kong, Japan, Korea, and India, while the crowd was further dazzled by FISM (International Federation of Magic Societies) champion Eric, who was invited to perform at the awards ceremony. Besides magic competition, five contestants also interacted with the audience in the afternoon, giving the public a chance of up-close interactions with magic. The 10-year anniversary commemorative video showcased touching footage of top Taiwanese students who transformed themselves into professional magicians and persisted in their chosen careers. To reiterate Hsin Tung Yang President Mai, Sheng-Yang's words, a decade is only a milestone, and Hsin Tung Yang will continue to work hard and we hope that HTY Magic can one day become a cradle to a new world champion of magic.

HTY Magic's website can be found at:https://www.htymagic.com

Action Plan I: Promotions of Arts and Culture

Hsin Tung Yang has organized art galas and related events to help children and teenagers from disadvantaged families and the public to understand the applications of art in our daily lives and to learn to appreciate art, by viewing paintings and hands-on artistic experiences.

Action Plan II: Educational Resource Sponsorships

In order to enhance the quality of education at local communities and to enhance local partnerships, Hsin Tung Yang's highway service areas and airport shops regularly plan social welfare sponsorships that are donated to local elementary schools to assist students at remote areas or disadvantaged families, thereby bridging the gap between funding and educational resources. For instance, Qingshui service area allocates budgets for donations to students in-need at elementary schools throughout Greater Taichung in every year.

Additionally, Mai's Hsin Tung Yang Foundation has also been encouraging children to learn and for children with financial difficulties to attend school through providing sponsorships and scholarships to children from disadvantaged families in Taiwan and protecting their rights to equal education opportunities since 1996.

Action Plan I: Buy-one-donate-one Charity Sale

Starting from 2015, Hsin Tung Yang has been launching the "Spreading Love" gift sets for traditional holidays including Chinese New Year and Mid-autumn Festival. By aligning our core business of food production and sales with the conception of "buy-one-donate-one", one set of Healthy Shredded Pork or Pure Shredded Chicken would be donated from us for every gift set purchased. This action is in line with the UN Sustainable Development Goals (SDGs) to end poverty, as well as helps to supplement nutrition, thereby promoting the health and well-being of underprivileged groups. Through integrating merchandise with social welfare, we ask consumers to contribute to the society while enjoying our delicious taste, so that more love and hope may be passed on through the kindness in the society. Over the past five years, Hsin Tung Yang has donated more than 35,000 cans of Healthy Shredded Pork to disadvantaged groups including those with physical/mental disabilities, senior citizens, and low-income families through the "Spreading Love" gift sets.

2019 Mid-autumn Festival: Spreading Love Charity Gift Sets

In the future, one-in-five persons in Taiwan will be a senior citizen. Inconsistent food intake, debilitating movements, and suffering from loneliness - these are some of the daily problems faced by many elderly. Aging is an inevitable process in our lives, but it is also the most challenging. Hsin Tung Yang invited consumers to care for senior citizens without familial care, loss of physical movements, and those suffering from dementia, and to spread warmth to these elderly people so that love may be passed on to every corner of the society.

For every "Spreading Love" gift set purchased by individual/company, Hsin Tung Yang will donate one can of "Healthy Shredded Pork" to help the nutritional needs of the aforementioned senior citizens. The limited edition gift sets, launched for Mid-autumn Festival in 2019, were quickly sold out. We donated a total of 5,200 cans of Healthy Shredded Pork, with a cumulative value of NT$1,404,000.