HIGHLIGHTS PERFORMANCEPerformance Highlight
Total Social Investments from Hsin Tung Yang
Social Contributions from Mai's Hsin Tung Yang Foundation (in NTD)
Industry-academic cooperation project was initiated in 1999, cumulatively we have benefited 456 students.
Organized annual "HTY Magic Festival," the largest magic show in Taiwan from 2010 to 2019 that reaches over 10,000 audience members in each year.
Cumulatively participated by 300 contestants, approximately NT$1.75 million has been given as rewards for winners.
From 2015 to 2019, we donated over 35,000 meals to disadvantaged groups including physically and mentally challenged individuals, senior citizens, and low-income families through "Spreading Love" gift sets
Supported local small organic farms from 2015 to 2019, the "HTY Happy Moon Festival" events purchased over 7,000 Hakka Pomelo and cumulatively raised over NT$590,000 from charity sale
We invested nearly NT$2.9 million to education for disadvantaged groups between 2017 to 2019; the funds benefited 340 groups and reached 57,482 persons.
SOCIAL PARTICIPATIONSocial Engagement
By continuing to realize our brand values of "flavor, taste, and humanity", and our vision of "giving back to society", Hsin Tung Yang is dedicated to social engagement; we strive to strengthen partnerships with local communities at places of our operations, to promote regional developments, and to advocate for unique characteristics of local townships throughout Taiwan. We utilize our core competences and bring positive impacts through our actions toward four material issues of our concern, namely local development, empowering talent, right to education, and caring for the disadvantaged. For the past three years, Hsin Tung Yang has continued to invest (both in resources and financially) in social welfare, and such social investments had amounted to more than NT$8 million in 2019.
|Issue of concern||Promotional objective||Action Plan||Results over the years and in 2019|
|Local Development||To empower Taiwan's regional small farms and young farmers; develop and promote unique agricultural products to demonstrate cultural characteristics|| || |
|Empowering Talent||To promote industry talent development and cultural and artistic development|| || |
|Right to Education||To enhance resources and quality of education for local and disadvantaged groups as well as to promote arts and culture|| || |
|Caring for the Disadvantaged||To reduce income gap and poverty, and to support NGOs for children and teenagers without homes and those with physical/mental disabilities|| || |
Issue of concern
|Promotional objective||To empower Taiwan's regional small farms and young farmers; develop and promote unique agricultural products to demonstrate cultural characteristics|
|Action Plan|| |
|Results over the years and in 2019|
|Promotional objective||To promote industry talent development and cultural and artistic development|
|Action Plan|| |
|Results over the years and in 2019|
|Right to Education|
|Promotional objective||To enhance resources and quality of education for local and disadvantaged groups as well as to promote arts and culture|
|Action Plan|| |
|Results over the years and in 2019|
|Caring for the Disadvantaged|
|Promotional objective||To reduce income gap and poverty, and to support NGOs for children and teenagers without homes and those with physical/mental disabilities|
|Action Plan|| |
|Results over the years and in 2019|
Hsin Tung Yang has integrated the mission of social engagement in our day-to-day activities, and both manages and implements social welfare as a part of our normal business operations. All charity activities and action plans are jointly promoted by various business divisions based on their nature; additionally, social activities and programs including community service and caring for the disadvantaged at our channels are drafted, implemented, and passed on to fellow colleagues by participants in the TCFA Outstanding Store Manager Awards.
Furthermore, the Mai's Hsin Tung Yang Foundation was founded in 1984, since the very beginning at our operations. A dedicated department is in charge of allocating budgets for carrying out the annual corporate social charity plan, and the President regularly reports on its implementation status to the Chairman. We care for the people on this land through action, so that help could be received by those in-need and caring could be provided to those who need it, and that love, warmth, and the beauty of this society could continue to drive us forward.
The ratio of investments in social charity resources from Hsin Tung Yang and Mai's Hsin Tung Yang Foundation is demonstrated through the following charts:
Besides routine charity donations according to our issues of concern, Mai's Hsin Tung Yang Foundation also provides timely assistance at times of emergency and natural disaster. For instance, we donated toward the disaster relief for the Hualien earthquake in 2018 to provide needed-warmth to earthquake victims and to help them to rebuild.
TALENT TRAININGEmpowering Talent
Action Plan I: Industry-academic Cooperation
To bridge the gap between theory and practice in the food and catering industry and to assist students from related departments to accumulate more hands-on experiences, Hsin Tung Yang's highway service areas and stores have been offering internship opportunities to college and university students through industry-academic cooperation and external internship programs since 1999. These opportunities allow students from marketing, distribution, business administration, and restaurant and food and beverage services departments to gain practical knowledge and to apply theory to practice, as well as to gain workplace experiences and skills. For the past twenty years, Hsin Tung Yang has collaborated with and trained 456 students from seven academic institutions including Chung Shan Industrial & Commercial School, National Pingtung University, and Jingwen University of Science and Technology.
Besides receiving scholarships for outstanding performance or full attendance based on the cooperation plans, top-performing students can also join Hsin Tung Yang after graduation, and their internship experiences can also be counted toward their seniority at the Company. In 2019, there were 28 new students who joined our cooperation program. In the future, Hsin Tung Yang will continue to participate in related programs and to assist students to join and to adapt to the workforce, as well as to contribute toward talent development for the food industry.
Action Plan II: Diverse Arts and Creative Competitions
Hsin Tung Yang has also encouraged young people and students to think outside the box, to gain hands-on experiences in diverse artistic skills and to compete for exposure by organizing diverse competitions including design, photography and magic. At the same time, the competitions also help to promote talent development in the arts and cultural industry.
Green Design Competition
To respond to energy-saving and carbon reduction trends and to conserve environmental energy, as well as to encourage university and college students to come up with creative designs, a "Green Design" eco bag competition was organized by Mai's Hsin Tung Yang Foundation in April 2018. Founded on the conception of green packaging, the purpose of the competition was to encourage students to use creativity and innovative mind-set to infuse a variety of recycled elements and packaging in order to create a more environmentally-friendly packaging. We began accepting submissions for 60 days beginning in mid-April and received 500 creative submissions, and after preliminaries and finals, the winning entries were announced by the Foundation in August. The winner received NT$75,000 in scholarships and a NT$15,000 voucher. On top of gaining experiences in external competitions and building their portfolios, the participating students also gained more in-depth knowledge about sustainability. In addition, the submissions for creative eco bags could also be used as references for designing Hsin Tung Yang's green packaging in the future.
Highway Service Area Photography Contest and Exhibition
The "2017 HTY Beauty of Service Area" photography contest was organized to promote photography in Taiwan and the special features at each of our service areas, giving the public a chance to get to know the highway service areas through different angles at emotions. A total of 56 prizes, cumulatively worth NT$200,000, were given at the contest, and 1,200 submissions from all over Taiwan were received. After intense scrutiny and eliminations, the top three places went to "The Beauty of Rosy Clouds", "Wisteria", and "Beautiful Sea World" respectively. To uphold and convey our beliefs in the beauty of the service areas, the winning photos were also displayed at the highway service areas free-of-charge for all road users. The results of our promotions for unique features of the service areas through the competition also helped us to earn positive recognition from the Freeway Bureau, MOTC. By offering arts and cultural events, we hope that service areas will no longer be seen as rest stops, but unique tourist and recreational destinations that help to enrich the travel experiences of both local travelers and tourists.
10th HTY Magic, Taiwan's Largest Magic Competition
Besides providing a rest stop for road users, the highway service areas also offer various services that help road users to perceive a sense of art and culture. To encourage developments of the magic industry, Hsin Tung Yang's Qingshui service area has been organizing the "HTY Magic" competition for 10 consecutive years. On top of providing a platform for top magicians in Taiwan to compete against one another and to strive to achieve international standards, the competition also brings a very different, magical experience for the road users. The 2019 HTY Magic was expanded to become a three-day event with a grand prize of NT$300,000, setting a new record in Taiwan's magic industry. The 10 contestant teams hailed from Taiwan, Hong Kong, Japan, Korea, and India, while the crowd was further dazzled by FISM (International Federation of Magic Societies) champion Eric, who was invited to perform at the awards ceremony. Besides magic competition, five contestants also interacted with the audience in the afternoon, giving the public a chance of up-close interactions with magic. The 10-year anniversary commemorative video showcased touching footage of top Taiwanese students who transformed themselves into professional magicians and persisted in their chosen careers. To reiterate Hsin Tung Yang President Mai, Sheng-Yang's words, a decade is only a milestone, and Hsin Tung Yang will continue to work hard and we hope that HTY Magic can one day become a cradle to a new world champion of magic.
EDUCATIONAL RIGHTSRight to Education
Action Plan I: Promotions of Arts and Culture
Hsin Tung Yang has organized art galas and related events to help children and teenagers from disadvantaged families and the public to understand the applications of art in our daily lives and to learn to appreciate art, by viewing paintings and hands-on artistic experiences.
Action Plan II: Educational Resource Sponsorships
In order to enhance the quality of education at local communities and to enhance local partnerships, Hsin Tung Yang's highway service areas and airport shops regularly plan social welfare sponsorships that are donated to local elementary schools to assist students at remote areas or disadvantaged families, thereby bridging the gap between funding and educational resources. For instance, Qingshui service area allocates budgets for donations to students in-need at elementary schools throughout Greater Taichung in every year.
Additionally, Mai's Hsin Tung Yang Foundation has also been encouraging children to learn and for children with financial difficulties to attend school through providing sponsorships and scholarships to children from disadvantaged families in Taiwan and protecting their rights to equal education opportunities since 1996.
Let Love and Dreams Take Flight! "Tale of the White Snake" from Paperwindmill Theatre
In November 2019, Mai's Hsin Tung Yang Foundation invited approximately 200 children from World Vision Taiwan and Taiwan Fund for Children and Families to enjoy a showing of "Tale of the White Snake" at the Paperwindmill Theatre, with the goals of providing chances for children from disadvantaged families to enjoy artistic performances and to promote classic artistic culture from Taiwan. The play is a contemporary take on an age-old legend, and children were invited to join the romantic love story of the white snack and Hsu Hsien and their battles with the Buddhist monk, Fahai. After many battles were fought, the children were taught that a state of empathy could only be reached if one could stop antagonizing others, and that love conquers all. The play was a creative fusion of eastern and western cultures; besides wearing punk-styled and cosplay uniforms, their giant costumes also captured the children's attention. In addition, their fun interactions with the audience was also well-beloved by the children. After the play, exquisite delicacies including Grilled Honey Pork Jerky, Tapioca Tea Pastry, and Pineapple Cakes were also provided to the children, members of NGOs, and staff and actors from Paperwindmill. Having enjoyed so much excitement and great food, the children were reluctant to go home! The event was a chance for children who were rarely exposed to art performances to understand the beauty of art and classic Taiwanese culture, thereby enriching their lives and helping to nurture their creativity and imagination.
Action Plan III: Support Social Education
To encourage youths to be dedicated to social welfare activities including educational volunteering, Mai's Hsin Tung Yang Foundation also sponsors resources including our merchandise for the summer and wintertime volunteer activities of service clubs from universities and colleges. The resources help to satisfy their needs during regional volunteering activities, and also indirectly help both local and foreign children to achieve a more satisfying team experience.
Hsin Tung Yang Donates NT$2 Million To Children From Remote Areas at 40th Anniversary of Taoyuan Airport Store
Hsin Tung Yang has been operating at CKS International Airport (former name of Taoyuan International Airport) since its commencement. It is the only private enterprise to have partnered with Taoyuan Airport for 40 years. In showing our gratitude and to give back to the local community in response to the support and encouragement we have received from passengers and local residents over the years, in to provide funding for underprivileged students, after-school care, and club expenses to 10 elementary schools at remote areas in Dayuan, Luzhu, and Guanyin. In particular, Dayuan has the most connections to Hsin Tung Yang. On top of being the location for our plant, it is also the birthplace of Founder Mai Hsin‐Fu and Chairman Jackson Mai. Incidentally, they are also alumni of Taoyuan Municipal HsiHai Elementary School, one of the schools that we have funded.
In July, we organized the "40th Anniversary Commencement of Happiness" event, in which students clubs from Xihai, Shalun, and Chaoyin elementary schools were separately asked to give taiko drum, ocarina, and football dance performances. The children showed off music and dance skills that were extremely promising to the international passengers at the airport. President Mai, Sheng-Yang stated that, "Based on our belief for local development and giving back, we hope to care for children at communities close to the Taoyuan International Airport in action through these donations, so that the children may be full of positive energy as they grow and learn." Hsin Tung Yang will continue to be committed to social welfare in the future, and we hope to convey happiness and warmth to more children in-need.
VULNERABLE CARECaring for the Disadvantaged
Action Plan I: Buy-one-donate-one Charity Sale
Starting from 2015, Hsin Tung Yang has been launching the "Spreading Love" gift sets for traditional holidays including Chinese New Year and Mid-autumn Festival. By aligning our core business of food production and sales with the conception of "buy-one-donate-one", one set of Healthy Shredded Pork or Pure Shredded Chicken would be donated from us for every gift set purchased. This action is in line with the UN Sustainable Development Goals (SDGs) to end poverty, as well as helps to supplement nutrition, thereby promoting the health and well-being of underprivileged groups. Through integrating merchandise with social welfare, we ask consumers to contribute to the society while enjoying our delicious taste, so that more love and hope may be passed on through the kindness in the society. Over the past five years, Hsin Tung Yang has donated more than 35,000 cans of Healthy Shredded Pork to disadvantaged groups including those with physical/mental disabilities, senior citizens, and low-income families through the "Spreading Love" gift sets.
2019 Mid-autumn Festival: Spreading Love Charity Gift Sets
In the future, one-in-five persons in Taiwan will be a senior citizen. Inconsistent food intake, debilitating movements, and suffering from loneliness - these are some of the daily problems faced by many elderly. Aging is an inevitable process in our lives, but it is also the most challenging. Hsin Tung Yang invited consumers to care for senior citizens without familial care, loss of physical movements, and those suffering from dementia, and to spread warmth to these elderly people so that love may be passed on to every corner of the society.
For every "Spreading Love" gift set purchased by individual/company, Hsin Tung Yang will donate one can of "Healthy Shredded Pork" to help the nutritional needs of the aforementioned senior citizens. The limited edition gift sets, launched for Mid-autumn Festival in 2019, were quickly sold out. We donated a total of 5,200 cans of Healthy Shredded Pork, with a cumulative value of NT$1,404,000.
Action Plan II: Donation of Festive Materials/Resources
Hsin Tung Yang cares for disadvantaged groups through donating gift sets and other resources to Taiwan Fund for Children and Families (CCF), nursing homes, early treatment centers, and orphanages during holidays such as Chinese New Year, Dragon Boat Festival, Mid-autumn festival, and Christmas. We hope for children without families, those with physical/mental disabilities, elderly, and low-income families to feel the warm atmosphere of the holiday season through enjoying festive delicacy.
For instance, for Mid-autumn festival in 2019, 200 gift sets of traditional Cantonese mooncakes and other festive gift sets, were donated to 16 local charity groups from Hsin Tung Yang's stores throughout Taiwan. The total donations were valued at NT$164,000 and benefited 2,852 persons.
Over the years, Mai's Hsin Tung Yang Foundation has donated to 18 charity groups, including Beacon of Faith Home for Youth, Bethany Children's Home, TCWC Children's Home, Yi Kuang Orphanage, Holy Word Children's Home, Chung Yi Social Welfare Foundation, Hua Hsing Children's Home, Ti-Hwei Children's Home, Da Tung Children's Home, The Mustard Seed Children's Home, Puti Home, Reindeer Children's Home, Mu Hsiang Sweet Home, White Children's Home, Harmony Home Association, Hong Hua Children's Home, Hsin-Fu Children's Home, and Xin Dian Baptist Church and more.
Action Plan III: Support Social Groups
Hsin Tung Yang has been regularly donating resources or funds since 1996 to care for disadvantaged groups in-need, in order to accommodate the needs of children's homes or charity groups.
We have donated to the following groups or associations: World Peace, Taiwan Fund for Children and Families, The Garden of Hope Foundation, Syin-Lu Welfare Foundation, Eden Social Welfare Foundation, Huashan Social Welfare Foundation, and Andrew Charity Association.
Sharing to Cherish Food: Free Catering Service at Shuangxi's Changyuan Community
Upholding the philosophy to cherish food, Hsin Tung Yang and TSMC Charity Foundation joined forces at promotional events designed to cherish food at remote areas in June 2019, so as to realize the greatest values of leftover ingredients (which are known as "cherish food ingredients") and to spread love to disadvantaged groups at remote regions. Early in the morning, Mr. Huai-wen Luo, Head of "Charity Food", led 40 head chefs from various hotels and restaurants to arrive at Changyuan Community in Shuangxi District, New Taipei City. They immediately began to wash the ingredients and to prepare various dishes. Every fish was made from cherish food ingredients, including Mai's crispy fried duck, braised mushrooms in oyster sauce, stir-fried soft-shell crab with osmanthus, steamed shrimp with garlic, steamed fish, and braised chicken soup with mushrooms. The fragrance attracted hungry local elders to gather one-by-one in front of the Ganlin Weihui Temple, where they were also treated to a poem reading from students from Ganlin Elementary School, and a dance performance led by Mr. Tzu-Lang Chen, village chief of Changyuan Village. The event was joined by approximately 1,000 local elders. The interdisciplinary collaboration helped to connect company volunteers with community elders and students, as well as utilized leftover ingredients in the best way possible - through feeding and caring for the elderly at remote areas.