CHANNEL SERVICE INNOVATIONCreative Channel Services

In terms of service innovations for our diverse channels, Hsin Tung Yang has been promoting both internal and external creative programs through building relevant systems, management and communications, audit and improvement, and providing incentives. Relevant measures are as follows:
In 2018, Hsin Tung Yang enacted the "New Product and Creative Service Improvement Proposal Method" at the Channel Business Division in order to enhance employees' skills in finding and solving the problems. Employees were encouraged to submit proposals regarding new products, creative service and process improvements to improve business and service quality. When a proposal is confirmed to be submitted for discussion and to be further implemented by a departmental supervisor, the employee would be rewarded by gift vouchers. Those who make significant contributions to the organizational performance will be further rewarded based on the Employee Incentive Method. Additionally, "Retail Space Incentive Method" has been enacted for vendors of our retail space. Assessment for the retail space is carried out in every six months, and individual outstanding performance is also rewarded.

CARING SERVICEThoughtful In-store Service

Thoughtful services at provided across all Hsin Tung Yang stores based on their respective locations and characteristics, whether the store may be a corner food shop, a department store counter, or at a bus terminal or highway service areas and airport shops. Aforementioned services include roast foods, freshly grilled meats, and tax return services and more, and are all aimed to bring the best experience for all customers.

Gift Packaging Service

Gift Packaging Service

Gift packaging and contents are available based on your budget and needs. Our professional and thoughtful service can provide you with the ultimate gift-giving experience.

Gift-giving on Your Behalf

Gift-giving on Your Behalf

Complimentary shipping to a single address within the city of our local store is available for every purchase of NT$3,000 or above.

Drive-Thru Pickup

Drive-Thru Pickup

Drive-thru pickup service is available at Hsin Tung Yang stores, thereby saving your time and solving any parking issue.

Shipping to China

Shipping to China

We can help any customer to ship products from Hsin Tung Yang stores in Taiwan to China (shipping fees apply).

Watching Over Your Car

Watching Over Your Car

We watch over your vehicle free-of-charge as you shop at any of our Hsin Tung Yang stores.

Hsin Tung Yang Member Service

Hsin Tung Yang Member Service

Enjoy discounts when shopping at Hsin Tung Yang stores with Hsin Tung Yang's co-branded credit card and membership card.

SUSTAINABLE LIVING NATIONAL ROAD SERVICE AREASustainable LOHAS Highway Service Area

To emphasize the importance of environmental conservation and to encourage the public to adopt sustainable actions, we have been implementing four major environmental protection measures at our service area operations at Guanxi, Xihu, Qingshui, and Nantou since 2017. By adjusting the scope of our services, Hsin Tung Yang is striving to pursue for sustainable solutions while providing excellent services in order to encourage road users to take environmentally-friendly actions.

Building a Smoke-free Highway Environment , Promoting Health of Road Users

Building a Smoke-free Highway Environment , Promoting Health of Road Users

  1. We became the first company to stop tobacco sales at highway service areas in Taiwan since the first World No-Tobacco Day in 2017.
  2. Hsin Tung Yang was also the first company to install new cigarette butt barrels at highway service areas. The new barrels were less likely to be mistaken as trash cans, thereby reducing environmental pollution.
  3. Smoke-free areas were set up at the service stations; on top of caring for the health of road users, we are also committed to building a smoke-free highway environment.
Eco-friendly Bamboo Utensils,Promotes Safety and Circular Economy

Eco-friendly Bamboo Utensils,Promotes Safety and Circular Economy

  1. All dine-in kitchenware was replaced with eco-friendly utensils made from bamboo fiber rather than plastic, melamine or single-use kitchenware.
  2. Natural wastes from agricultural processing, such as straw, bran, wheat stalks were used to make our heat- and oil-resistant and biodegradable bamboo fiber utensils, thereby reducing further damage to the planet. The utensils are also SGS and FSI certified since we are committed both environmental protection and the health of road users.
  3. In line with the ban on plastics policy in 2019, bamboo fiber straws are now exclusively used.
New Recycling Bins,Promoting Waste Reduction through Recycling

New Recycling Bins,Promoting Waste Reduction through Recycling

  1. The bustling traffic flow at highway service areas generate an enormous amount of trash. By referencing Japan's method, Hsin Tung Yang created brand-new recycling bins that classify trash into five types, including ordinary garbage, paper, PET bottles, metal and aluminum cans, and glass. Recycling bins for waste battery and consumer electronics are also placed at the cashier's counter at convenience stores and service counters.
  2. Besides encouraging the public to sort their trash, the new recycling bins also help to beautify the service areas. Many international visitors have even posed in front of the bins.
  3. At least 55 tons of trash was reduced in the single month after the introduction of the new bins in December 2017.
Local Green Procurement,Initiative for Sustainable Living

Local Green Procurement,Initiative for Sustainable Living

  1. To reduce food miles and carbon emissions, we prioritize sourcing from locally produced ingredients at nearby areas in terms of cooked foods, including Hsin Tung Yang's lunch boxes (bento boxes) sold at our convenience stores.
  2. In line with "Green Procurement" practices, we prioritize sourcing from products that have received "Carbon Footprint" and "Eco Label" designations.
  3. Encourage road users to turn off ignition after idling for three minutes to reduce exhaust emissions.
  4. To encourage green lifestyle through learning and experience, we organized environmental education activities that fit the particular characteristics of highway service stations in line with related events such as Earth Day on April 22nd.
Building a Smoke-free Highway Environment , Promoting Health of Road Users

Building a Smoke-free Highway Environment , Promoting Health of Road Users

  1. We became the first company to stop tobacco sales at highway service areas in Taiwan since the first World No-Tobacco Day in 2017.
  2. Hsin Tung Yang was also the first company to install new cigarette butt barrels at highway service areas. The new barrels were less likely to be mistaken as trash cans, thereby reducing environmental pollution.
  3. Smoke-free areas were set up at the service stations; on top of caring for the health of road users, we are also committed to building a smoke-free highway environment.
Eco-friendly Bamboo Utensils,Promotes Safety and Circular Economy

Eco-friendly Bamboo Utensils,Promotes Safety and Circular Economy

  1. All dine-in kitchenware was replaced with eco-friendly utensils made from bamboo fiber rather than plastic, melamine or single-use kitchenware.
  2. Natural wastes from agricultural processing, such as straw, bran, wheat stalks were used to make our heat- and oil-resistant and biodegradable bamboo fiber utensils, thereby reducing further damage to the planet. The utensils are also SGS and FSI certified since we are committed both environmental protection and the health of road users.
  3. In line with the ban on plastics policy in 2019, bamboo fiber straws are now exclusively used.
New Recycling Bins,Promoting Waste Reduction through Recycling

New Recycling Bins,Promoting Waste Reduction through Recycling

  1. The bustling traffic flow at highway service areas generate an enormous amount of trash. By referencing Japan's method, Hsin Tung Yang created brand-new recycling bins that classify trash into five types, including ordinary garbage, paper, PET bottles, metal and aluminum cans, and glass. Recycling bins for waste battery and consumer electronics are also placed at the cashier's counter at convenience stores and service counters.
  2. Besides encouraging the public to sort their trash, the new recycling bins also help to beautify the service areas. Many international visitors have even posed in front of the bins.
  3. At least 55 tons of trash was reduced in the single month after the introduction of the new bins in December 2017.
Local Green Procurement,Initiative for Sustainable Living

Local Green Procurement,Initiative for Sustainable Living

  1. To reduce food miles and carbon emissions, we prioritize sourcing from locally produced ingredients at nearby areas in terms of cooked foods, including Hsin Tung Yang's lunch boxes (bento boxes) sold at our convenience stores.
  2. In line with "Green Procurement" practices, we prioritize sourcing from products that have received "Carbon Footprint" and "Eco Label" designations.
  3. Encourage road users to turn off ignition after idling for three minutes to reduce exhaust emissions.
  4. To encourage green lifestyle through learning and experience, we organized environmental education activities that fit the particular characteristics of highway service stations in line with related events such as Earth Day on April 22nd.

PLASTIC REDUCTION PIONEER Hsin Tung Yang is a pioneer in the trend to go green

and bamboo fiber kitchenware and straws have been adopted throughout our highway service station operations

Hsin Tung Yang's Guanxi, Xihu, Qingshui and Nantou service areas have adopted bamboo fiber kitchenware free of plastics in as early as October 2017 to be more aligned with sustainability trends and the enactment of the policy to ban single-use plastics. Our bamboo fiber kitchenware uses bamboo fiber materials made in Taiwan. A plant-fiber based production technique that took 20 years to research and develop went into making these utensils and no plastic was added, allowing them to dissolve overtime in nature, thereby preventing further harm to the planet. The utensils have also passed SGS and FSI inspections, thereby protecting the health of all customers and road users.

In June 2019, to contribute toward the conservation of the planet, Hsin Tung Yang advocated for going green by adopting biodegradable straws made from Taiwan's bamboo fibers before the enactment of the government's policy to ban plastic straws. As a testament of the biodegradable nature of the straws, a biodegradable experiment of the bamboo fiber straws was carried out in March at Guanxi service area. The Freeway Bureau, MOTC, environmental NGOs and bamboo fiber straw suppliers were invited to plant bamboo fiber straws, plastic straws, and single-use bamboo fiber chopsticks into soil. Results of this experiment will be shared with the public in the future, and we also invite all citizens to pay more attention to environmental conservation.

竹纖維環保餐具 分解程度

NATIONAL HIGHWAY SERVICE AREASpecial Features at Highway Service Areas

Hsin Tung Yang has thoughtfully planned and organized every channel through integrating arts and culture, local specialties, and environmental protection awareness with a well-rounded management approach. We have planned travel service destinations that integrate sight-seeing, recreation, food, and shopping, and created the most thoughtful and LOHAS experiences, thereby becoming a leading brand in diverse retail channels.

Service station Unique features Creative and Sustainable Services
Guanxi LOHAS Inn: A New Face of Guanxi
  1. Industry-academic cooperation for low-carbon vegetable production. (merge)
  2. Form alliance with Korea's Daebo Concession & Distribution to sell popular Korean merchandise
  3. Pet-friendly Cafeteria, bidet toilets, and free umbrellas
Xihu Happy Mountain and Sweet Forest
  1. "Xihu Farm" vegetable garden promoted food and agricultural education.
  2. "Pomelo Trail" made for a more comfortable and enjoyable pedestrian walk.
Qingshui Qingshui: A Happy Natural Rhyme
  1. Sustainable energy and circular ecology education, visits and initiatives including solar panel, wind power corridor, and aquaponics
  2. Largest aquarium that has not required water changes for 10 years in Taiwan
  3. 3D touch-panel interactive zone and optical illusion painting from a renowned master painter
  4. JAPAN SKY DINE, a site dedicated to all things Japanese in partnership with Central Nippon EXISCompany Japan
Nantou Aborigine Arts and Taste
  1. Purple crow butterflies corridor - Taiwan's oldest snake kiln is transformed into a corridor dedicated to ecological education that promotes conservation of purple crow butterflies
  2. Indoor air quality monitoring, national freeway and Nantou travel information
  3. Library, children's playground and barrier-free facilities
Service station Guanxi
Unique features LOHAS Inn: A New Face of Guanxi
Creative and Sustainable Services
  1. Green building architecture used to create a wall of green and large floor-to-ceiling windows, creating a greeting area for all guests.
  2. Industry-academic cooperation for low-carbon vegetable production. (merge)
  3. Form alliance with Korea's Daebo Concession & Distribution to sell popular Korean merchandise
  4. Pet-friendly Cafeteria, bidet toilets, and free umbrellas
Service station Xihu
Unique features Happy Mountain and Sweet Forest
Creative and Sustainable Services
  1. "Xihu Farm" vegetable garden promoted food and agricultural education.
  2. "Pomelo Trail" made for a more comfortable and enjoyable pedestrian walk.
Service station Qingshui
Unique features Qingshui: A Happy Natural Rhyme
Creative and Sustainable Services
  1. Sustainable energy and circular ecology education, visits and initiatives including solar panel, wind power corridor, and aquaponics
  2. Largest aquarium that has not required water changes for 10 years in Taiwan
  3. 3D touch-panel interactive zone and optical illusion painting from a renowned master painter
  4. Area Japan, a site dedicated to all things Japanese in partnership with Central Nippon EXISCompany Japan」
Service station Nantou
Unique features Aborigine Arts and Taste
Creative and Sustainable Services
  1. Purple crow butterflies corridor - Taiwan's oldest snake kiln is transformed into a corridor dedicated to ecological education that promotes conservation of purple crow butterflies
  2. Indoor air quality monitoring, national freeway and Nantou travel information
  3. Library, children's playground and barrier-free facilities
Guanxi Service area
Guanxi Service area
Xihu Service area
Xihu Service area
Qingshui Service area
Qingshui Service area
Nantou Service area
Nantou Service area

INTELLIGENT ROBOT-ENVIRO Enviro, Taiwan's First Smart Table-Bussing Bot

Since receiving the store management rights at Taoyuan International Airport in 1979, and the management rights of the souvenir shops in 2007, Hsin Tung Yang has constantly provided the best and most thoughtful channel experiences to domestic and international travelers through our shops.

In line with Taoyuan Airport's smart transitions in recent years, Hsin Tung Yang has collaborated with TECO Corporation to launch Taiwan's first customized table-bussing bot, Enviro, at the cafeteria at Terminal 1. After one year of research and development and customized according to the spatial design of Taoyuan Airport and passenger movement, the bot is installed with 6 ultrasonic sensors and optical radar scanners and can detect barriers up to 25 meters away and prevent close-up collisions. The bot is navigated by artificial intelligence (AI), can achieve a maximum speed of up to 1.1 meters per second, and continuously work for 8 hours. Modeled after a Formosan Black Bear, the bot adopts lively expressions and reminds passengers to pick up their own trays.

By implementing high-tech services, Hsin Tung Yang allows passengers to not only experience unique Taiwanese foods at the cafeteria, but also to bus their own tables through the help of an exciting robot, thereby helping everyone to enjoy a more convenient and comfortable dining environment and to experience brand-new technological services. We further implemented the Enviro Table-Bussing Bot at Guanxi, Xihu, Qingshui, and Nantou service areas at the end of 2019.

Hsin Tung Yang's highway service areas

For more information on service areas and sustainable and LOHAS facilities and services

please visit the website for Hsin Tung Yang's highway service areas

Enviro, Taiwan's First Smart Table-Bussing Bot
Hsin Tung Yang's highway service areas

For more information on service areas and sustainable and LOHAS facilities and services

please visit the website for Hsin Tung Yang's highway service areas

Emphasis on Service Excellence While Pursuing Co-prosperity