In terms of service innovations for our diverse channels, Hsin Tung Yang has been promoting both internal and external creative programs through building relevant systems, management and communications, audit and improvement, and providing incentives. Relevant measures are as follows:
In 2018, Hsin Tung Yang enacted the "New Product and Creative Service Improvement Proposal Method" at the Channel Business Division in order to enhance employees' skills in finding and solving the problems. Employees were encouraged to submit proposals regarding new products, creative service and process improvements to improve business and service quality. When a proposal is confirmed to be submitted for discussion and to be further implemented by a departmental supervisor, the employee would be rewarded by gift vouchers. Those who make significant contributions to the organizational performance will be further rewarded based on the Employee Incentive Method. Additionally, "Retail Space Incentive Method" has been enacted for vendors of our retail space. Assessment for the retail space is carried out in every six months, and individual outstanding performance is also rewarded.

Thoughtful services at provided across all Hsin Tung Yang stores based on their respective locations and characteristics, whether the store may be a corner food shop, a department store counter, or at a bus terminal or highway service areas and airport shops. Aforementioned services include roast foods, freshly grilled meats, and tax return services and more, and are all aimed to bring the best experience for all customers.

To emphasize the importance of environmental conservation and to encourage the public to adopt sustainable actions, we have been implementing four major environmental protection measures at our service area operations at Guanxi, Xihu, Qingshui, and Nantou since 2017. By adjusting the scope of our services, Hsin Tung Yang is striving to pursue for sustainable solutions while providing excellent services in order to encourage road users to take environmentally-friendly actions.

and bamboo fiber kitchenware and straws have been adopted throughout our highway service station operations

Hsin Tung Yang's Guanxi, Xihu, Qingshui and Nantou service areas have adopted bamboo fiber kitchenware free of plastics in as early as October 2017 to be more aligned with sustainability trends and the enactment of the policy to ban single-use plastics. Our bamboo fiber kitchenware uses bamboo fiber materials made in Taiwan. A plant-fiber based production technique that took 20 years to research and develop went into making these utensils and no plastic was added, allowing them to dissolve overtime in nature, thereby preventing further harm to the planet. The utensils have also passed SGS and FSI inspections, thereby protecting the health of all customers and road users.

In June 2019, to contribute toward the conservation of the planet, Hsin Tung Yang advocated for going green by adopting biodegradable straws made from Taiwan's bamboo fibers before the enactment of the government's policy to ban plastic straws. As a testament of the biodegradable nature of the straws, a biodegradable experiment of the bamboo fiber straws was carried out in March at Guanxi service area. The Freeway Bureau, MOTC, environmental NGOs and bamboo fiber straw suppliers were invited to plant bamboo fiber straws, plastic straws, and single-use bamboo fiber chopsticks into soil. Results of this experiment will be shared with the public in the future, and we also invite all citizens to pay more attention to environmental conservation.

Hsin Tung Yang has thoughtfully planned and organized every channel through integrating arts and culture, local specialties, and environmental protection awareness with a well-rounded management approach. We have planned travel service destinations that integrate sight-seeing, recreation, food, and shopping, and created the most thoughtful and LOHAS experiences, thereby becoming a leading brand in diverse retail channels.