R&D investments(unit: NT$1,000)

2017

2018

2019

Number of merchandise R&D

2017

2018

2019

Product quality optimization and process improvement investment(unit: NT$1,000)

2017

2018

2019

  1. We developed 282 products and completed 53 product quality optimization and production process improvements over the past three years.
  2. Hsin Tung Yang's Grilled Honey Pork Jerky and Healthy Pure Shredded Pork Floss for Babies, Frozen Mung Bean Cake, Shredded Chicken, and Healthy Shredded Pork were chosen to receive "Eatender" designation from the Council of Agriculture, Executive Yuan.
  3. Eco-friendly bamboo fiber kitchenware and straws are used throughout highway service areas.
  4. Food Safety Decision-making Teams have been separately established at production side and at channels.
  1. We have established food safety monitoring plans and received food safety system certifications from ISO 9001, HACCP, ISO 22000, and FSSC 22000.
  2. Hsin Tung Yang was the first food company to receive both "product traceability" and "processed food traceability" system certifications.
  3. Hakka Restaurant's "traceable restaurant" designation from Agriculture Multi-Discipline Management of Technology (AMOT) in Taiwan was enhanced to three-star in 2019 from the two-star in 2018.

INNOVATION STRATEGYInnovation Strategy

Hsin Tung Yang's product innovations are founded on the conception of "LOHAS," and various product development projects are planned based on six major strategic themes, including eco-friendliness, market growth, buzz marketing, quality and cost, customer demand, and business expansion. The creativity behind product planning takes sales data and product trends into consideration. Besides meeting customers' actual needs, our creative concepts are also infused with local ingredients, seasonal delicacy, and culture and humanities as well as social welfare promotions, thereby achieving the qualities of "unique products, local connections, social welfare, and food safety". Through developing and promoting creative products and gift packaging, Hsin Tung Yang provides choices that are nutritious and healthy to consumers, as well as friendly to the nature, thereby allowing the public to promote sustainability to encourage for more responsible consumption and production while enjoying delicious tastes.

Eco-friendliness
  1. Green packaging
  2. Vegetarian foods
  3. Traceability system
Market growth
  1. Age-friendly foods
  2. Nutritional foods for children
  3. Health-oriented
Buzz marketing
  1. Local small farm
  2. Licensed trendy images
Quality and cost
  1. Quality enhancement
  2. Cost control
Customer demand
  1. Reinforced nutritional values
  2. Microwave foods
  3. Seasonal merchandise
Business expansion
  1. OEM product plans
Eco-friendliness
  1. Green packaging
  2. Vegetarian foods
  3. Traceability system
Market growth
  1. Age-friendly foods
  2. Nutritional foods for children
  3. Health-oriented
Buzz marketing
  1. Local small farm
  2. Licensed trendy images
Quality and cost
  1. Quality enhancement
  2. Cost control
Customer demand
  1. Reinforced nutritional values
  2. Microwave foods
  3. Seasonal merchandise
Business expansion
  1. OEM product plans
Eco-friendly Packaging
Festive Garden Gift Box
  1. This exquisite and eco-friendly gift box can be used as a classic lampshade or a jewelry box.
  2. From instilling a design philosophy of circular economy from the beginning, we ensured that the packaging could be reused, thereby reducing waste.
Eco-friendly Packaging
Wealth and Fortune Gift Box
  1. A creative design of a lucky mouse-shaped piggy bank designed by crafts master Brandon Lin from “Cilin
  2. The "Wealth Treasure Trove" contains Truffle Black Pork Jerkies and is great for gift-gifting; the recipient can enjoy the tasty treats while admiring the classic ceramic
Traceability System
Traceable Black Pork Sausages
  1. Received "Traceable Agricultural Product (TAP) certificate" from the Council of Agriculture, Executive Yuan
  2. Received "Processed Food Traceability" certification
  3. The best black pork in Taiwan is used in an optimized fat-to-lean ratio and marinated at a low temperature for 48 hours after adding our exclusive seasoning
Traceability System
Ton Pineapple Cake
  1. Received "Traceable Agricultural Product (TAP) certificate" from the Council of Agriculture, Executive Yuan
  2. A collaboration with local small farms at Bagua Mountain, Nantou and uses Taiwan's No. 2 pineapple as the main ingredient
  3. No food coloring, spices, preservatives, or bleaching agents were added
Suitable for all ages
Healthy Pure Shredded Pork Floss for Babies
  1. Receive "Eatender" designation from the Council of Agriculture, Executive Yuan
  2. Formulated by nutritionists and delicately processed to ensure its safety
  3. Only three ingredients are used: pork, cane sugar, and pure soy sauce
  4. Protein content: an industry-leading 58%
  5. 17% less sugar, 45% less sodium, and 38% less fat
  6. No preservatives, MSG, or potassium salt, it is safe for all ages
Suitable for all ages
Grilled Honey Pork Jerky
  1. Receive "Eatender" designation from the Council of Agriculture, Executive Yuan
  2. Tenderized to make it softer and easier to chew
  3. Single packs that are easy to open
  4. No preservatives added to reduce possible health burdens
Healthy Trend of Using Less Sugar
Sugarless Pork Jerky
  1. A low-carb sugar alcohol is used in place of sucrose or maltose.
  2. Inspected and proven to be a "sugarless food" that is safe to consume by both generic consumers and those with restricted sugar intake.
  3. The unique texture and taste makes it both juicy and firm.
Healthy Trend of Using Less Sugar
Sugarless Shredded Black Pork
  1. Confirmed to be a sugarless product by Food Industry Research and Development Institute; this shredded pork uses sucrose, making it the ideal choice for diabetics.
  2. It has 18% less calories, 30% less fat, and 34% less sodium than other market competitors.
  3. Confirmed to be a low-glycemic food by a nutritional Ph.D.'s laboratory in a medical university.
Hsin Tung Yang Multi-grain Shredded Black Pork
  1. Twenty-five grains are added for enhanced health.
  2. Quality wheat fibers are added for digestive benefits.
  3. Healthy and secure palm oil is used.
  4. No preservatives or MSG.
Savory Pork Zongzi
  1. Rated No. 1 Hakka zongzi by Apple Daily.
  2. Reduced salt formula makes this zongzi a much healthier choice.
  3. By infusing traditional Hakka salted pork made from black pork with traditional Hakka fried shallot, this zongzi comes with a unique savory taste.
Hello Kitty Honey Glazed Pork Jerky
  1. This inter-disciplinary and limited edition collaboration comes in appealing packaging that includes a free tote bag
  2. Product launch at Taipei 101 invited the "Goddess of Baking" Casey as a special guest
  3. Free pork jerky was given out as gifts for photo tags on social media
Mazu's Bubble Milk Tea Cake
  1. A creative formulation of a popular drink into a delicate pastry
  2. A novelty and delicious souvenir that best represents all of Taiwan
  3. A collaboration with Dajia Mazu Temple; brings luck to everyone who eats it
  4. Free of preservatives and artificial flavoring
新東陽線上購物網

Detailed descriptions of our LOHAS products

at Hsin Tung Yang's online shopping platform

Eco-friendly Packaging
Festive Garden Gift Box
  1. This exquisite and eco-friendly gift box can be used as a classic lampshade or a jewelry box.
  2. From instilling a design philosophy of circular economy from the beginning, we ensured that the packaging could be reused, thereby reducing waste.
Eco-friendly Packaging
Wealth and Fortune Gift Box
  1. A creative design of a lucky mouse-shaped piggy bank designed by crafts master Brandon Lin from “Cilin
  2. The "Wealth Treasure Trove" contains Truffle Black Pork Jerkies and is great for gift-gifting; the recipient can enjoy the tasty treats while admiring the classic ceramic
Traceability System
Traceable Black Pork Sausages
  1. Received "Traceable Agricultural Product (TAP) certificate" from the Council of Agriculture, Executive Yuan
  2. Received "Processed Food Traceability" certification
  3. The best black pork in Taiwan is used in an optimized fat-to-lean ratio and marinated at a low temperature for 48 hours after adding our exclusive seasoning
Traceability System
Ton Pineapple Cake
  1. Received "Traceable Agricultural Product (TAP) certificate" from the Council of Agriculture, Executive Yuan
  2. A collaboration with local small farms at Bagua Mountain, Nantou and uses Taiwan's No. 2 pineapple as the main ingredient
  3. No food coloring, spices, preservatives, or bleaching agents were added
Suitable for all ages
Healthy Pure Shredded Pork Floss for Babies
  1. Receive "Eatender" designation from the Council of Agriculture, Executive Yuan
  2. Formulated by nutritionists and delicately processed to ensure its safety
  3. Only three ingredients are used: pork, cane sugar, and pure soy sauce
  4. Protein content: an industry-leading 58%
  5. 17% less sugar, 45% less sodium, and 38% less fat
  6. No preservatives, MSG, or potassium salt, it is safe for all ages
Suitable for all ages
Grilled Honey Pork Jerky
  1. Receive "Eatender" designation from the Council of Agriculture, Executive Yuan
  2. Tenderized to make it softer and easier to chew
  3. Single packs that are easy to open
  4. No preservatives added to reduce possible health burdens
Healthy Trend of Using Less Sugar
Sugarless Pork Jerky
  1. A low-carb sugar alcohol is used in place of sucrose or maltose.
  2. Inspected and proven to be a "sugarless food" that is safe to consume by both generic consumers and those with restricted sugar intake.
  3. The unique texture and taste makes it both juicy and firm.
Healthy Trend of Using Less Sugar
Sugarless Shredded Black Pork
  1. Confirmed to be a sugarless product by Food Industry Research and Development Institute; this shredded pork uses sucrose, making it the ideal choice for diabetics.
  2. It has 18% less calories, 30% less fat, and 34% less sodium than other market competitors.
  3. Confirmed to be a low-glycemic food by a nutritional Ph.D.'s laboratory in a medical university.
Hsin Tung Yang Multi-grain Shredded Black Pork
  1. Twenty-five grains are added for enhanced health.
  2. Quality wheat fibers are added for digestive benefits.
  3. Healthy and secure palm oil is used.
  4. No preservatives or MSG.
Savory Pork Zongzi
  1. This exquisite and eco-friendly gift box can be used as a classic lampshade or a jewelry box.
  2. From instilling a design philosophy of circular economy from the beginning, we ensured that the packaging could be reused, thereby reducing waste.
Hello Kitty Honey Glazed Pork Jerky
  1. This exquisite and eco-friendly gift box can be used as a classic lampshade or a jewelry box.
  2. From instilling a design philosophy of circular economy from the beginning, we ensured that the packaging could be reused, thereby reducing waste.
Mazu's Bubble Milk Tea Cake
  1. This exquisite and eco-friendly gift box can be used as a classic lampshade or a jewelry box.
  2. From instilling a design philosophy of circular economy from the beginning, we ensured that the packaging could be reused, thereby reducing waste.
Hsin Tung Yang's highway service areas

For more information on service areas and sustainable and LOHAS facilities and services

please visit the website for Hsin Tung Yang's highway service areas

INNOVATION MANAGEMENTCreative Management

Creative Product R&D

Hsin Tung Yang is actively committed to research and development, and upholds the principles of legal compliance and quality over cost. Related tasks include: new product development, existing product improvement, raw material review and evaluation for new/existing products, product labeling, future legal adjustments, and providing assistance to internal departments or external vendors. Our R&D expenses have significantly risen over the past three years; in 2019, related expenses (including R&D projects, personnel salaries, educational training, equipment, miscellaneous fees, and transportation fees) have reached NT$5.17 million, which is twice as much as relevant expenses in 2017. On top of being very experiences in food R&D, our R&D team also continuously receives seminar training and attends relevant forums from external training institutions to enhance their professional skills. In 2019, we had a total of 105 product R&D projects

Quality Optimization and Process Improvement

To ensure product safety and to enhance quality, Hsin Tung Yang's Dayuan Plant actively improves food production processes. In 2019, product quality optimization and processing improvements amounted to NT$1.1 million, and 12 projects were completed.

Production Equipment Upgrade and Automation

In terms of production management, in order to enhance productivity and achieve standardized and automated processing, Hsin Tung Yang continues to implement new hardware facilities and to revolutionize processing procedures, thereby reducing labor expenses and enhancing product quality. From 2017 to 2019, over NT$19.79 million was invested, and we are expected to invest NT$27.65 million toward the automated packaging for handmade pineapple cake project, which was proposed and approved in 2019 and to be commenced in 2020. The following are summaries of related key implementations.

Process automation(Mincing the shredded pork)

Related equipment was purchased in April 2017 to reduce the number of operators from 3 to 1, which is estimated to save NT$490,000 from manual labor in each year. A metal inspector is added to effectively inspect for metal foreign objectives, thereby enhancing product quality.

Production line automation(Canned meat sauce)

Related equipment was purchased in October 2017 to reduce the number of operators from 7 to 4; which is estimated to save NT$507,000 from manual labor in each year.

Packaging automation(Handmade pineapple cake)

Project approved in 2019 and to be commenced in 2020. The newly procured automated production and packaging equipment is estimated to reduce the number of operators from 13 to 5 and is estimated to save NT$3.49 million from manual labor in each year.

Manual processing
Automated processing

PRODUCT LABELINGProduct Labeling

All containers or packaging for foods and food ingredients produced by Hsin Tung Yang are dedicated to specific and complete labeling. Hsin Tung Yang ensures that applicable regulations for food labeling and advertisement management stipulated in the Act Governing Food Safety and Sanitation and Enforcement Rules of the Act Governing Food Safety and Sanitation are met through establishing and implementing internal "Finished Product Labeling Management Procedures". Currently, all compositions of Hsin Tung Yang's products are clearly specified, so that consumers can understand information on product ingredients, nutritional value, allergens, and GMO, and promotional appeal and slogans are not included. Hsin Tung Yang has actively implemented such measures to comply with the rigorous labeling standards before relevant laws were enacted. In 2019, we have not had any violation on product and service information or labeling.

1

R&D proposes draft for labeling

2

Design department completes label design

3

Review from related units

4

Template is created by printing company

5

Review from Hsin Tung Yang

6

Printing is initiated

7

Inspection and confirmation from quality management

1

R&D proposes draft for labeling

2

Design department completes label design

3

Review from related units

4

Template is created by printing company

5

Review from Hsin Tung Yang

6

Printing is initiated

7

Inspection and confirmation from quality management

Keeping in Line

with Quality While Pursuing Progress