GLORY AND AFFIRMATIONGlory and Affirmation
Our revenues exceeded NT$3 billion for 3 consecutive years
Average revenues grew by 2% for the past two years; and sold nearly 19.01 million products in 2019
Revenues surpassed all other highway service areas in Taiwan
Revenues from Qingshui Service Area surpassed all other highway service areas in Taiwan for 11 consecutive years under our management
Win "Golden Thumb Award" for five times in Taiwan
The only private management team to win "Golden Thumb Award" for five times in Taiwan
Outstanding Store Manager Award
Fengshan Store was honored with "the 22nd TCFA Outstanding Store Manager Award" while Zhongzheng Store in Taichung was awarded
Best Services Award
"The 6th TCFA Best Services Award" from the Taiwan Chain Stores and Franchise Association in 2019
Formed CSR Team
Formed CSR Team in 2019 to take the initiative to prepare and publish our first CSR Report
100% of purchased cardboard boxes are made from Green Mark-certified
100% of purchased cardboard boxes are made from Green Mark-certified recycled cardboard boxes
All new suppliers have undergone ESG screening
OPERATION OVERVIEWValue Creation
Since our founding over 50 years ago, we have built a solid foundation in food production and gradually expanded to diversified operations, thereby building a complete value chain in the food industry. Net sales revenues have continuously grown for the past three years, and the total revenues in 2019 were nearly NT$3.3 billion. Most of the revenues came from shops, highway service areas and airports, accounting for approximately 74.6% of all revenues.
Hsin Tung Yang has set up a physical presence at the Taoyuan International Airport (previously known as Chiang Kai-shek International Airport) since its commencement in 1979, and we expanded to highway service area management in 1992. As of December 31, 2019, Hsin Tung Yang has set up retail and food court services at, Taoyuan , Taipei and Kaohsiung international airports, as well as Guanxi, Xihu, Qingshui, and Nantou highway service areas.
We have always prioritized consumers' food safety and quality. Hsin Tung Yang's rigorous and solid management mechanism has helped the company to stay clear of various food safety hazards and crises, and to continue to provide the best products and diverse services to consumers from various types of operations throughout the years.
Hsin Tung Yang Value Chain
|Types of Product/Service||Food products||Shops||Restaurant and roasted meat stores||Special channel operations|
|Content||Hsin Tung Yang meat jerkies, pork floss, fish floss, canned foods, pastries, gift sets, and snacks||Hsin Tung Yang shops, department store counters, bus terminal stores||Mai's HK Roast Food, Mai's braised foods, Most Delicious Fried Chicken, Guanxi Bento, Hakka Restaurant|| |
|Types of Product/Service||Food products|
|Content||Hsin Tung Yang meat jerkies, pork floss, fish floss, canned foods, pastries, gift sets, and snacks|
|Types of Product/Service||Shops|
|Content||Hsin Tung Yang shops, department store counters, bus terminal stores|
|Types of Product/Service||Restaurant and roasted meat stores|
|Content||Mai's HK Roast Food, Mai's braised foods, Most Delicious Fried Chicken, Guanxi Bento, Hakka Restaurant|
|Types of Product/Service||Special channel operations|
BASED IN TAIWAN & GLOBAL LAYOUTGlobal Strategic Blueprints
Shops and Department Store Counters
Shops at Bus Terminals
Highway Service Areas
Shops and Food Courts at Airports
Headquartered at Taipei City, Hsin Tung Yang was founded more than 50 years ago in 1967 at a shop at Wuchang Street. Since then, we have gradually expanded our retail locations to supermarkets, convenience stores and hypermarkets throughout Taiwan. We have also expanded to special retail outlets at highway service areas and international airports. Priding ourselves on being "international spokespersons of the Chinese food culture," we export to over a dozen countries including the United States, Argentina, Canada, UK, Spain, the Netherlands, Japan, Hong Kong, Macau, Australia, China, Singapore, Malaysia, Vietnam, and Cambodia. Having set up more than 30,000 retail locations, we bring Chinese delicacies to all corners of the world step-by-step.
Over the past decades, Hsin Tung Yang has become the No. 1 brand to consumers with our "flavor, quality, and humanity". On top of classic, nostalgic flavors which accompanied many consumers' childhoods such as meat jerkies, shredded pork and fish, and canned pre-cooked delicacy, we also strive to research and develop various Chinese pastries and holiday gifts. We sell 847 products that span more than 14 categories, and also offer a selection of local specialties and unique imported foods to satisfy the one-stop-shop needs for the public. Not only have we become a popular destination for both international travelers to Taiwan and locals before going abroad, but also one of the best souvenir stores throughout Taiwan.
CORPORATE EVENTSBusiness Milestones
As a leader in the food industry, besides taking the lead to introduce ISO quality management system, product traceability system, processed food traceability system, clean production technologies, and green production processes to build the foundation for sustainable industry development, Hsin Tung Yang is also actively leading partners throughout the value chain to collectively promote sustainable development.
- Received ISO 45001 Occupational Health and Safety certificate.
- Received Taiwan Occupational Safety and Health Management System (TOSHMS/CNS15506) certificate.
- Hakka Restaurant received "3-star traceable restaurant" designation from AMOT.
- Received ISO 14001:2015 Environmental Management System certificate.
- Fengshan Store was honored with "the 22nd TCFA Outstanding Store Manager Award" and received said award from the Presidential Office
- Zhongzheng Store in Taichung was awarded "the 6th TCFA Best Services Award" from the Taiwan Chain Stores and Franchise Association in 2019
- Healthy Pure Shredded Pork Floss for Babies and Grilled Honey Pork Jerky were chosen to receive "age-friendly foods" designation from the Council of Agriculture, Executive Yuan
- Guanxi Service Area and Hakka Restaurant at Taoyuan International Airport were recognized as "traceable restaurants" by the Agriculture Multi-Discipline Management of Technology (AMOT) in Taiwan.
- Received ISO 50001 Energy Management Systems certificate.
- Received Talent Quality-management System (TTQS) certificate.
- Received "Bronze Medal in the 27th ROC Enterprise Environmental Protection Award" from the Environmental Protection Administration, Executive Yuan
- Honored with Silver Medal from the Bureau of Energy's 2018 Energy Saving Leadership Award
- 50th anniversary of founding
- Received ISO14064-1 Greenhouse Gas Inventory certificate.
- The first food company to receive Green Factory designation throughout Taiwan.
- Shredded chicken floss was named a "Age-friendly food" by the Council of Agriculture, Executive Yuan
- ISO 22000 and FSSC 22000 food safety and health management system certification is received for all products produced in-house
- Healthy shredded meat products received "Top 10 Age-friendly Foods" by the Council of Agriculture, Executive Yuan
- Highway service area received "Excellent" rating for both restaurant and recreational area category from the Ministry of Interior's "Friendly Building" evaluation
- Guanxi Service Area received the ISO 22000 food safety management system and HACCP international certification.
- Increased traceable food products to 58 items and CAS certified categories to 7 categories
- Named "Top 100 Taiwan Brands" by the Bureau of Foreign Trade, Ministry of Economic Affairs
- Hsin Tung Yang's product received "iF Design Award" and "Golden Pin Design Award"
- Selected as a model enterprise for "processed food traceability" and became the first meat processor in Taiwan to implement product traceability and processed food traceability systems
- Green packaging design received Taiwan Packaging Star Award and "Eco Packaging Design Award"
- Nantou Service Area honored with "Outstanding Private Management Team" from the "Golden Thumb Awards"
- Received Hazard Analysis and Critical Control Points (HACCP) certification Environmental Social Governance
- First step into airport channel operation.
- The first cross-foot Taoyuan and Kaohsiung Airport access operation.
- Became Taiwan's first food company to receive ISO-9001 certification
- Received "Certified Agricultural Standard (CAS)" from the Council of Agriculture
- Expanded into management and operations of highway service areas.
- Dayuan Factory began operation and the wastewater treatment system from the Netherlands was implemented.
- Founded the Mai's Hsin Tung Yang Foundation.
- The first production site was built at Sanchong District at New Taipei City.
- The first Hsin Tung Yang store was founded.
VISION AND CORE VALUESVision and Core Values
Where There is Chinese, There Shall be Hsin Tung Yang.
From the very beginning, Hsin Tung Yang has set a far-reaching goal of promoting exquisite Chinese delicacy to the international community. Having started out by ensuring outstanding food production and sales processes by advancing production technology, operation and management, and marketing techniques, we then set out to plan diverse channel blueprints via offering retail locations at stores and highway service areas throughout Taiwan, thereby strengthening our brand value and impact and setting strong foundations for the globalization of Taiwanese food. Furthermore, we became dedicated to developing local specialties to satisfy the souvenir needs for visitors to Taiwan or Taiwanese citizens traveling abroad. By managing channels at airport terminal shops, we offered accessible gift choices to travelers. In addition, by setting a business division in China and overseas branches, we also strengthened product exports starting from areas with overseas Chinese residents in Southeast Asia, Europe, and America. By offering quality products, Hsin Tung Yang wishes to convey the beauty of Chinese culture to the whole wide world!
Bringing Tastes to Your Life
「Taste of Gourmet」In the pursuit of tasty foods, Hsin Tung Yang continues to innovate using traditional flavors. We continue to pass on unique Chinese food culture and to touch the hearts and souls of our consumers through tasty products.
「Taste of Class」In present days, people look beyond quality in food, and continue to pursue for an exquisite taste and lifestyle in what they eat.Hsin Tung Yang has never wavered in our pursuit for well-executed taste in life.
「Taste of Love」Gift-giving creates a bond between the giver and the receiver. For the average conservative Chinese person who may shy away from expressing his/her emotions out loud, gift-giving is a way of conveying unspoken appreciation.
Integrity, Creativity, Agility, Sustainability
Hsin Tung Yang continues to operate on our four major management philosophies, "Integrity, Creativity, Agility, Sustainability (I.C.A.S.)" and to deliver our core brand values to each and every customer.
VisionWhere There is Chinese, Shall be Hsin Tung Yang
Brand ValueTaste of Gourmet, Taste of Class, Taste of Love
Mission StatementIntegrity, Creativity, Agility, Sustainability